Germany calling
Quay West attended the ISH exhibition in Frankfurt to launch a radical new brand concept for Purmo radiators.
ISH is the world’s leading trade fair for bathrooms, building, air-conditioning energy and renewable energy; a staggering 215,378 visitors attended this year’s event.
One of 2,392 exhibitors from 58 countries, Purmo unveiled the result of a major three-year restructuring and rebranding initiative with an impressive multimillion Euro stand, incorporating a café bar, interactive games and a theatre called ‘The Hot Box’.
Purmo Brand Director, Dick Horsfall and Purmo Director of Sales & Marketing, Norman Bustin, were on hand to greet UK, German and other European journalists who had flown out to see the company’s new, contemporary look.
Other Quay West clients exhibiting at the show included Vaillant and Smith’s Environmental Products.
