Quay West puts Parador Properties on air
January saw Quay West secure coverage for Parador Properties on 16 local radio stations with a combined audience of 2.7 million listeners across the UK.
Jack Hamilton, managing director of Parador Properties, and Nigel Lewis, the managing editor of A Place in the Sun magazine, discussed research findings that revealed one in five 25-34 year olds, and almost one in three under 24 year olds, expect never to be able to own their own property. The radio platform allowed them to promote the www.from55k.co.uk website, launched by Parador Properties to help first time buyers consider an overseas home as an alternative route to their first property purchase.
As well as the on air campaign, Quay West was also able to obtain coverage in The Guardian, the Times and the FT's Financial Adviser
