POGGENPOHL
Aggressive media campaign turns press apathy into enthusiasm
The creator of the built-in kitchen in 1950, Poggenpohl is now the world’s leading brand in contemporary kitchen design.
Coverage in only the most prestigious and style conscious magazines has protected the brand's appeal to the cognoscenti.
“In a competitive market such as ours, promoting and reinforcing our brand values is crucial. Quay West provides powerful press endorsement every month of the year.”
Martin Gill, Managing Director, Poggenpohl - May 2006
