PARADOR PROPERTIES
Creating consumer trust to sell the dream
Parador Properties became the first overseas property expert to link up with a major travel operator to sell homes abroad.
By commissioning omnibus research to provide market statistics and then literally taking the press conference to each journalist, we made national headlines the next day.
“Quay West have been instrumental in helping us become the voice of our industry. They network with key journalists, feeding them the news and market statistics that they need, so the press now come to us first for comment. This has helped us create a respected and confident brand in the marketplace.”
Jack Hamilton, MD, Parador Properties - May 2006
