ESSEX COUNTY COUNCIL
Influencing behaviour through controversy
Our strategy of tapping into local pride and using a multimedia campaign to deliver the strong and urgent message “Don’t Rubbish Essex” created an immediate response.
Actions speak louder than words and, within just three months, household recycling had increased by an additional 8%.
“Working within some tough time constraints and to a demanding brief, Quay West surpassed our expectations with an innovative campaign that has yielded real results.”
Jason Searles, Waste Reduction Manager, Essex County Council - May 2006
