BAA STANSTED
Thinking differently to make a difference
With a second runway planned, BAA Stansted needed the business community onside. We invited over 100 industry leaders to take a look at the development plans, hear how this would positively affect their business and get answers to their questions.
We created the theme of 'feeling free to think differently' and used a lateral thinking guru to kick-start the debate, making our audience “think Stansted, think business.”
“BAA Stansted is a very special airport with a strong vision for the future. Quay West has got under our skin to create bespoke B2B events that deliver the message powerfully.”
Mark Pendlington, Communications Director, BAA Stansted - May 2006
