PUBLIC RELATIONS (PR)

"If I was down to my last dollar, I'd spend it on PR." Bill Gates

To be fair, it's a terribly long way to Bill Gates's last dollar, but you get the point.

Public relations (PR) is not just about making a little go a long way, it's also about influencing behaviour, challenging convention, questioning stereotypes and creating brand fame. It's what we do day in day out, because we like it and we're good at it.