Creative therapy

As well as informal team meetings to explore new thinking, we hold a monthly Creative Therapy session, where our staff  identify a campaign that they rate highly and discuss why it works and how those factors can be applied to our own campaigns.

 

Each month we will identify our favourite campaign and explain why we think it works.
 

Campaign of the month for February 2012:
 
This month, we've nominated the Virgin Money advertising campaign as our Campaign of the Month for February.

Following the acquisition of Northern Rock, Virgin Money embarked on a campaign to embed itself within the hearts of the Geordie nation.

On New Year's day, as the takeover was completed, Virgin Money was unveiled as the new shirt sponsor of Newcastle United F.C. debuting with a 3-0 win against Manchester United in front of a global audience of millions.

Days later, Richard Branson travelled to Newcastle, to meet some of his new employees, and a few local heroes – hailing the launch as a “quest to make banking better.”